What Rainbow-washing Means:
Every June, in honor of Pride, companies and organizations are quick to turn their logos rainbow to express their “allyship” of the LGBTQ+ community (Lesbian, Gay, Bisexual, Transgender, Queer, Plus).
This passive gesture, however, isn’t showcasing how brands actually support and advance LGBTQ+ rights, or promote inclusivity in their marketing, programmatic efforts, overall structure and more. This empty proclamation has a name, rainbow-washing, which alludes to promoting “equality” online while demonstrating minimal commitments to reducing oppressive policies posed onto marginalized communities.