In partnership with trail organizations and agencies, Appalachian Mountain Club (AMC) held an online event in mid-December to launch the Protect the View campaign at ProtecttheView.com. Protect the View is a science-based campaign and call to action resulting from rigorous conservation and land development analyses. The launch event covered a review of the underlying visual assessment research, a virtual tour of the Protect the View website including the ten selected trails focus areas and the corresponding interactive maps, photos and videos, a discussion of the need for a partner-based approach to trail view and land protection advocacy, and an introduction to the social media toolkit.