CDRW has an exciting update! We are happy to announce the launch of our Diversity, Equity, Inclusion, and Justice (DEIJ) Messaging & Social Media Guide. This is a resource to assist organizations in talking about DEIJ and various environmental topics. The messages and tips included are evergreen, making it suitable for use throughout the year. In addition, this document includes many additional resources to learn more about environmental topics and DEIJ.
The DEIJ guide is linked in this blog and is also housed on our website under the DEIJ Resource Hub in the Communications Resources.
DEIJ Guide Overview
Graphics: In this document, you will find a graphics folder that is connected to environmental and DEIJ themes. You are welcome to utilize our graphics or share your own!
Holiday Months: CDRW’s heritage month/day guides are included. Check out the upcoming observences!
Best Practices: This section includes helpful tips and guidance on how to engage intended audiences effectively. It includes examples of messaging that works, words to avoid, accessible terminology, identities to consider, dealing with trolls and hate comments, and common pitfalls.
Sample Messaging: Here you will find social media posts about the environment and DEIJ that you can use or alter to fit your organization’s need. It includes posts around topics like climate change, environmental justice, outdoor access, health & clean water, and more. Each topic section is set up the same; it begins with a description of the topic, then includes posts broken into subtopics, features spotlight people, and ends with various resources to learn more. Some of these resources were used to create the social media posts, while others are for further reading and continuing the conversation.
Elevating and Amplifying Other Organizations: This section includes accounts to follow and retweet. It gives guidance on amplifying voices from marginalized identities.
Resources: This guide concludes with additional resources, like definition guides and ADA resources, to increase clarity on terms used throughout this document and DEIJ conversations. It also has links to other organizations’ DEIJ resource hubs and documents.
We are excited to share these posts, resources, and tips to encourage organizations to engage in DEIJ topics. While this document covers a wide range of topics, resources, and best practices, it is not exhaustive and is an evolving, living document.
This guide was created in special collaboration with New Jersey LCV and Conservation Voters of PA, with contributions from CDRW’s Communications Workgroup and DEIJ Workgroup. Thank you for your time and thoughtful considerations to makeing this guide a truly collaborative and living document.
Please contact Meagan Schaefer (meagan.schaefer@njaudubon.org) with any questions, suggestions, or updates.